This paper deals with the consumption transformation of China's gold, silver, jewelry and jade market from four aspects, i.e., the transformation of consumption structure, major consumer transformation, information dissemination and national policy. According to the data obtained in the past years and the investigation and research conducted by the author, the consumption transformation of China's gold, silver, jewelry and jade market has been proceeding rapidly and this revolution will bring huge challenge and great opportunities to jewelry practitioners, especially jewelry dealers. In this revolution, people can be the winner of this transformation as long as they can seize the opportunity and especially the core area.